Sony Music / Artist releases

Artist releases & entertainment

Release concepts, artwork and PR across music, television and live entertainment.

The task

Carry an artist’s identity and story consistently across release artwork, promotion and entertainment formats.

My role

Creative preparation, release concepts, cover art and PR through EK Publishing & Production, a Sony Music partner.

Multiple-artist release catalogue
Multiple-artist release catalogue
The work

How it came together.

01

Shape the release story

Connected the artist’s identity with a creative direction and audience-facing messages.

02

Create the material

Developed release concepts, cover artwork and PR across artist releases, television and live entertainment.

03

Coordinate across formats

Worked with creative teams and external production partners, including creative preparation with 2× GRAMMY-winning producer Walter Afanasieff.

Result / Project status

Related releases reached 100M+ streams; original release artwork and entertainment work form the project record.

Sony Music-related partner projects. Streams refer to the related releases. Email, streaming and merchandise extensions are portfolio concepts.

Selected artifacts

A closer look.

Original artwork / release catalogue
Original artwork / release catalogue
Email / release discovery
Email / release discovery
Streaming / artist catalogue
Streaming / artist catalogue
Merchandise / identity extension
Merchandise / identity extension

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓