Creative Strategy × Marketing × AI Workflows

Creative Marketing & AI Workflow Strategist

I turn complex business problems into campaigns, digital products, and AI-assisted workflows that increase revenue, reduce costs, and save teams time.

Open to full-time roles and selected consulting engagements.
Résumé · PDF · 1 page    Portfolio · PDF · 17 pages
Portrait of Sergéy Ulyanov
Sergéy UlyanovLOS ANGELES, CA
AUTHORIZED TO WORK IN THE U.S.
10+ yearsCreative, marketing & operations
Up to 90% lessTargeted manual work
100M+Streams across related releases
200KCampaign registrations
Selected brands & organizationsStrategy · creative · digital products · AI workflows
Coca-Cola
McDonald’s
Volkswagen
PARAMOUNT
Universal Music Group
Sony Music
BASF
UNICEF
Cal Poly × AWS
The Global Fund
COMPLEX
Coca-Cola
McDonald’s
Volkswagen
PARAMOUNT
Universal Music Group
Sony Music
BASF
UNICEF
Cal Poly × AWS
The Global Fund
COMPLEX
Selected Work

Strategy is useful when it produces something real.

Swipe, drag, use the arrows, or scroll over the gallery. Each block opens a proof point from the full portfolio.

← Swipe projects →6 projects
AIPOLICY → TRAINING → REPORTING
01 / CAL POLY × AWS

AI Compliance Platform

Built an Amazon Bedrock-powered system that transforms policy documents into automated training assignments, reporting, and compliance workflows.

Up to 90% lesstargeted manual work
Up to 2× fasterreporting workflow
Projected +60%compliance visibility
Top 100of 1,300+ applicants
Amazon BedrockRAGWorkflow design
SCREAM 7
02 / PARAMOUNT PICTURES × COMPLEX

Franchise Campaign Concepts

Developed visual directions for the official SCREAM 7 × Complex exhibition, translating franchise recognition into suspense-driven audience-facing assets.

5-piececampaign series
Official winnerLos Angeles exhibition
Key artCreative conceptingEntertainment
03 / UMG · INTERSCOPE · ELASTICSTAGE

Release-to-Commerce System

Led production, mastering, artwork, prepress, marketing, Shopify operations, and international fulfillment for a limited-edition vinyl release.

10×fan engagement in first cycle
200 copieslimited physical run
500+release and content assets
90+ countriesfulfillment reach
Music strategyCommerceProduction ops
M
MCHAPPY DAY · DIGITAL CAMPAIGN
04 / McDONALD'S

Participation Into Measurable Impact

Led digital strategy across website, paid social, and CRM, turning a charitable campaign into a measurable registration and fundraising platform.

200Kcampaign registrations
$230K+reported donations
+20%YoY social audience
Digitalwebsite · paid · CRM
Digital strategyCRMSocial impact
FANTA
05 / COCA-COLA · FANTA

Limited Budget. Multi-Video Impact.

Created the campaign concept, slogan, storyboard, and visual direction for an animated Fanta Mandarin campaign, then led production through delivery.

+60%reach vs. prior benchmark
1 → manymulti-video system
Campaign platformStoryboardingAnimation direction
Belarus in Exile
06 / BURNING MAN

From Dictatorship to the Dancefloor

Created the first Belarusian-language Burning Man DJ set as a cultural statement against censorship, dictatorship, and the forced exile of artists.

55 tracksBelarusian-language set
10K+audience reach
50+featured exiled artists
2 hourscultural storytelling
Cultural strategyMusic curationHuman rights
01 / 06   —   DRAG OR SCROLL
What I Actually Do

From unclear business need to working system.

I do not add AI for decoration. I use technology where it can remove friction, shorten production cycles, improve decisions, or create revenue.

01

Creative Strategy

Campaign platforms, audience positioning, brand narratives, creative direction, and performance concepts.

02

AI Workflow Design

Document intelligence, prompt systems, customer-response tools, automation, and internal operational products.

03

Digital Products & Commerce

Web experiences, Shopify operations, inquiry flows, payments, dashboards, CRM, and release-to-commerce systems.

04

Execution & Operations

Cross-functional delivery, vendor management, SOPs, production workflows, stakeholder alignment, and optimization.

Signal → Strategy → System → Scale → Make complexity useful.Signal → Strategy → System → Scale → Make complexity useful.
Recognition & Press

Proof beyond the portfolio.

Selected recognition across AI, entertainment, employer brand, digital product, and advertising.

Awards & Competitive Selection

Five signals that matter most.

Prioritized for the work I pursue now — AI, entertainment, marketing, and digital product leadership.

Sergéy Ulyanov centered with participants of the Cal Poly × AWS AI Summer Camp01 / 05
AI · Competitive Selection · 2025

Selected Top 100 of 1,300+ applicants.

Chosen for the Cal Poly DxHub × AWS AI Summer Camp, focused on applied AI, rapid prototyping, and enterprise workflows.

Sergéy Ulyanov with filmmaker Kevin Williamson at the SCREAM 7 × Complex exhibition02 / 05
Entertainment · Art Competition · 2026

Official Winner — SCREAM 7 × Complex Art Competition.

A five-piece campaign concept was selected for the Los Angeles gallery exhibition and release-related editorial and social coverage.

Sergéy Ulyanov holding the HR Brand Awards diploma03 / 05
Employer Brand · Corporate Film · 2019

Special Prize — Best Corporate Video.

HR Brand Awards recognition for The Battle for the Harvest; project lead, director, and creative producer.

Sergéy Ulyanov and team with the award connected to the bank website project04 / 05
Digital Product · UX/UI · 2015

1st place — Most technologically advanced bank website.

National rating recognition for the BelRosBank / Société Générale digital experience, UX/UI, and communication strategy.

White Square International Advertising Festival trophy for Best Corporate Calendar05 / 05
Advertising · Creative Direction · 2014

Winner — Best Corporate Calendar.

White Square International Advertising Festival recognition for concept development, design supervision, and creative direction.

01 / 05 — SWIPE OR USE ARROWS
Selected Press & Public Stories

Stories recognizable at a glance.

Publication, headline, year, and context live together in one visual card.

Complex LA2026
GALLERYSCREAM 7 × Complex exhibition coverage
COMPLEX LA · EDITORIAL PREVIEW
Exhibition · Entertainment

SCREAM 7 × Complex exhibition coverage

Editorial and social coverage connected the winning poster concept to a major studio release.

Unfiltered Stories2024
100K+Targeted in His Country for Being Gay
UNFILTERED STORIES · EDITORIAL PREVIEW
Video Feature · United States

Targeted in His Country for Being Gay

A first-person account of persecution, displacement, asylum, and rebuilding a creative life in Los Angeles.

SlavicSac2024
HOLLYWOODAn openly gay refugee from Belarus is building a career in the U.S.
SLAVICSAC · EDITORIAL PREVIEW
Profile · California

An openly gay refugee from Belarus is building a career in the U.S.

A profile about migration, identity, acting, and rebuilding a career in California.

Nasha Niva2023
230KA Belarusian performer sings NaviBand in Los Angeles
NASHA NIVA · EDITORIAL PREVIEW
Culture · Viral Video

A Belarusian performer sings NaviBand in Los Angeles

A spontaneous performance carried the Belarusian language into California street culture and international media.

Rubic.us2023
11×Across the border, detention, and a new life in Los Angeles
RUBIC.US · EDITORIAL PREVIEW
Longform · Immigration

Across the border, detention, and a new life in Los Angeles

A detailed account of leaving Ukraine during the war, detention, instability, and beginning again in Los Angeles.

Be Free Show2023
SPECTRUMDo Gay, Bi & Straight Men Think the Same?
BE FREE SHOW · EDITORIAL PREVIEW
Video Conversation · Los Angeles

Do Gay, Bi & Straight Men Think the Same?

A public roundtable on masculinity, attraction, vulnerability, and identity.

01 / 06 — SWIPE OR USE ARROWS
Selected brands & organizationsStrategy · creative · digital products · AI workflows
Coca-Cola
McDonald’s
Volkswagen
PARAMOUNT
Universal Music Group
Sony Music
BASF
UNICEF
Cal Poly × AWS
The Global Fund
COMPLEX
Coca-Cola
McDonald’s
Volkswagen
PARAMOUNT
Universal Music Group
Sony Music
BASF
UNICEF
Cal Poly × AWS
The Global Fund
COMPLEX

Experience includes work delivered through employers, agencies, partnerships, competitions, and independent projects. Brand marks identify project context and do not imply current endorsement.

Let's Connect

Creativity, business, and AI — in one operator.

Currently open to full-time opportunities in creative strategy, marketing, AI-enabled operations, and related leadership roles — as well as selected consulting engagements.

Résumé ↗Portfolio ↗