Cal Poly DxHub × AWSEHS Mentor
A working training and compliance workflow prototype, from problem framing to a presented system.
Presented workflow prototype · Cal Poly DxHub × AWSExplore the case ↗CREATIVE LEADERSHIP × APPLIED AI × CULTURE
Creative ideas.
Working systems.
I connect strategy, storytelling and hands-on production — from brand campaigns and video to digital products and AI-assisted workflows.
Los Angeles · U.S. work authorized · Open to roles and selected collaborations
STRATEGY · CREATIVE · SYSTEMS
Selected agency, employer, partner and independent-project contexts. See each case for my role.
Selected work
A clear idea. A real thing made.
Cal Poly DxHub × AWS
McDonald’sMcHappy Day & beyond
Campaign concepts, scripts and channel creative that connected awareness with participation.
200K registrations · $230K+ donationsExplore the case ↗
UnileverTogether Apart
A brand story carried from digital campaign to short film presented in Cannes and a later series format.
Campaign → film presented in Cannes → seriesExplore the case ↗
Universal / InterscopeMusic, from artwork to release
An independent release workflow linking artwork and launch content with physical products and Shopify commerce.
Artwork · prepress · launch content · commerceExplore the case ↗
MageWorx / Shopify platformMake the product benefit visible
Feature-led product stories, social ads and reusable layouts for an e-commerce extension portfolio.
Feature-led ads · reusable Figma layoutsExplore the case ↗
Volkswagen / Leo BurnettWow! Tiguan
One campaign idea carried through TV, digital, outdoor and social with three production houses.
TV · digital · outdoor · socialExplore the case ↗How I work
From the first question to the final file.
Find the idea.
Audience insight, creative strategy, concepts, messaging and scripts grounded in the task.
Get hands-on.
Shoots, talent direction, editing, motion and digital layouts. Creative judgment through production.
Build the system.
Campaign toolkits, product storytelling, reusable templates and AI-assisted workflow prototypes.
Keep it moving.
Partner coordination, reviews and approvals, channel adaptations and a useful next iteration.
Community and advocacy
Creativity with purpose.
Stories, tools and practical work that help people stay informed, connected and heard.
Community health
Web, print and outreach at Vstrecha, a Global Fund partner.
Read the story ↗
Immigrant stories
Public stories and practical information on asylum, adaptation and starting again.
Read the stories ↗
Youth & mentoring
Youth media, mentoring and volunteer work in BELAU / UNICEF contexts.
View the youth work ↗
UNMUTE
BELARUS
BELARUS
Language & culture
Unmute Belarus: tools for cultural discovery and heritage-language learning, starting with Belarusian.
Explore the research ↗Separate health, public-storytelling, youth and independent research contexts. Portfolio imagery includes symbolic and illustrative adaptations. Broader diaspora use is a future research direction.
Independent research / In development
Who gets to teach AI what a culture means?
I explore source-visible AI, cultural memory and language learning through Unmute Belarus, an archival research practice, and Joy of Phonetics, a formative pronunciation-learning prototype.
The work connects original sources, interpretation and review. Methods and project status are public; learning outcomes are still questions to test.
Explore the research ↗01 / SOURCESArchives, language, lived culture
02 / INTERPRETATIONMake the reasoning visible
03 / REVIEWTrace, question, test
Selected recognition
Creative work, seen and recognized.
Complex
Complex
SCREAM 7 Art Competition winner. “IN PROGRESS” selected for the Los Angeles exhibition.
Cal Poly DxHub × AWS
Cal Poly DxHub × AWS
Selected for an applied-AI cohort of 100 from nearly 1,300 applicants.
HR Brand / Silver Screen
HR Brand / Silver Screen
Special partner prize for the corporate-film team project.
Let’s connect
Have a role, brief,
or impossible idea?
Tell me what needs to move. I’ll bring creative judgment, systems thinking and follow-through.