Universal / Interscope

Music, from artwork to release

An independent release workflow linking artwork and launch content with physical products and Shopify commerce.

The task

Make the release journey coherent from creative development and production files to a product an audience can discover and buy.

My role

Founder, creative direction, artwork and prepress, release planning, Shopify workflows and production coordination.

Selected anniversary cover / vinyl packaging concept
Selected anniversary cover / vinyl packaging concept
The work

How it came together.

01

Prepare the release

Connected source material, production coordination, metadata and partner communication.

02

Develop the visual identity

Directed artwork, prepress and launch content. An independent t.A.T.u. anniversary study compared 20 cover alternatives before developing selected vinyl packaging.

03

Connect the store

Built repeatable processes for product data, Shopify, launch assets and fulfillment coordination.

Result / Project status

A repeatable release-to-commerce workflow; 500+ release and content assets coordinated across music projects.

500+ is an aggregate across music projects. The t.A.T.u. anniversary packaging is an independent visual-development concept.

Selected artifacts

A closer look.

Selected / cover and vinyl
Selected / cover and vinyl
Alternative / photography
Alternative / photography
Alternative / composition
Alternative / composition
Alternative / image treatment
Alternative / image treatment

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓