A release is only as strong as its weakest handoff.
A physical edition can fail between audio preparation, artwork, manufacturing specifications, product data, launch assets, storefront setup, or fulfillment.
NostalgAI Recordz · Music & Commerce
Release-to-Commerce System
A limited physical release treated as one connected system: rights and source material, mastering, artwork, prepress, storefront, marketing, and international fulfillment.
Design the whole chain.
I led mastering coordination, creative direction, artwork and prepress, product storytelling, Shopify operations, release content, partner communication, and the launch workflow.
A repeatable label operating model.
The first cycle connected a limited physical run with a broader content and commerce system that can support additional releases.
10×
reported fan engagement in first cycle
200
copies in the limited physical run
500+
release and content assets
90+
countries in fulfillment reach
Evidence
Release, store, and founder context.
Commerce pages show the live operating layer; the portfolio documents Sergey’s role and reported first-cycle outcomes.