McDonald’sMcHappy Day & beyond
Campaign concepts, scripts and channel creative that connected awareness with participation.
200K registrations · $230K+ donationsExplore the case ↗About / For hiring teams
Creative judgment.
Hands-on follow-through.
I’m a Los Angeles-based creative lead and creative technologist with more than 10 years across advertising, entertainment, production and marketing. I turn briefs into concepts, content and practical systems, with applied AI as one part of the toolkit.
My work moves between campaign strategy, shoots and editing, motion, product storytelling and workflow prototyping. I’m authorized to work in the U.S. and open to full-time roles and selected collaborations.
Selected experience
Range with a practical center.
McDonald’s
Cal Poly DxHub × AWSEHS Mentor
A working training and compliance workflow prototype, from problem framing to a presented system.
Presented workflow prototype · Cal Poly DxHub × AWSExplore the case ↗
UnileverTogether Apart
A brand story carried from digital campaign to short film presented in Cannes and a later series format.
Campaign → film presented in Cannes → seriesExplore the case ↗Creative leadership
Keep the idea clear.
Concepts, audience insight, scripts, messaging, creative direction and multi-channel campaign toolkits.
Video and motion
Carry the idea into production.
Shooting, talent direction, editing, motion and interface animation. Premiere, CapCut, After Effects, DaVinci Resolve and Figma.
Products and workflows
Make complexity usable.
Product-benefit copy, reusable layouts, commerce presentation and AI-assisted workflow prototypes.
Delivery
Connect the people and the pieces.
Production partners, stakeholder reviews, approvals and format adaptations — with responsibility for the final work.
Current materials
One person.
A connected body of work.
The general résumé and portfolio bring together creative leadership, hands-on production and applied AI.
Discuss an opportunity ↗