Familiar iconography can become predictable.
The work needed to preserve franchise recognition without merely repeating a Ghostface image or a conventional theatrical poster.
Paramount Pictures × Complex · Entertainment
Franchise Campaign Concepts
Five visual directions designed to feel recognizably SCREAM while finding fresh tension between the mask, the phone, the audience, and the act of watching.
Build one idea across five tensions.
I explored visual surveillance, audience complicity, the phone as a threat, identity behind the mask, and the clean graphic economy required for a gallery and campaign environment.
A coherent series selected for exhibition.
The five works were presented in Los Angeles. Complex’s article verifies the official event context; project-specific selection evidence is shown through original materials and photographs.
5
distinct but connected visual directions
1 system
shared franchise and campaign logic
Los Angeles
gallery exhibition context
2026
release-related public presentation
Evidence
Event context and project material.
The official article is not presented as proof that it names every selected artist; it establishes the event. The portfolio and visual record establish Sergey’s work.