Volkswagen / Leo Burnett

Wow! Tiguan

One campaign idea carried through TV, digital, outdoor and social with three production houses.

The task

Make global campaign standards locally relevant without losing a recognizable central idea.

My role

Agency creative-pod lead and production coordinator; copy, key visuals, banners, radio scripts and localized toolkits.

Wow! Tiguan / original outdoor creative
Wow! Tiguan / original outdoor creative
The work

How it came together.

01

Adapt the idea

Translated global toolkits into useful market concepts, including “Wow! Tiguan.”

02

Plan the system

Developed copy, key visuals and production guidance across formats.

03

Coordinate the delivery

Led the creative pod and coordinated three external production houses across TV, digital, outdoor and social.

Result / Project status

A coordinated multi-channel campaign toolkit and production workflow.

Agency campaign work, shown alongside labeled portfolio adaptations and format studies.

Selected artifacts

A closer look.

Outdoor / campaign hero
Outdoor / campaign hero
Print / editorial adaptation
Print / editorial adaptation
Film / human-moment study
Film / human-moment study
Digital / journey study
Digital / journey study

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓