Coca-Cola / Fanta

Taste This Winter

A multi-video animated campaign built from concepts, scripts, storyboards and a repeatable visual world.

The task

Expand one seasonal idea into distinct short stories with clear product moments.

My role

Concepts, scripts, key visuals, storyboards and creative direction for animated storytelling.

Fanta / English end-frame monitor adaptation
Fanta / English end-frame monitor adaptation
The work

How it came together.

01

Find the story engine

Developed campaign concepts and scripts for the multi-video “Taste This Winter” series.

02

Make the world

Shaped key visuals and storyboards so each episode shared a recognizable visual language.

03

Shape the cut

Directed pacing, product reveal and brand hold; explored a tighter proposed 15-second CTV presentation study.

Result / Project status

A multi-video creative system with material adapted for television, digital and outdoor contexts.

Original film frames and campaign creative; the 15-second CTV edit is a proposed portfolio study.

Selected artifacts

A closer look.

Product cue
Product cue
Build the world
Build the world
Product reveal
Product reveal
Brand hold
Brand hold

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓