MageWorx / Shopify platform

Make the product benefit visible

Feature-led product stories, social ads and reusable layouts for an e-commerce extension portfolio.

The task

Make a portfolio of commerce extensions easy to understand without reducing every product to a dense feature list.

My role

Product-benefit copy, social concepts, ad variations, reusable Figma layouts and creative direction.

MageWorx / campaign-wall visualization in lilac brand palette
MageWorx / campaign-wall visualization in lilac brand palette
The work

How it came together.

01

Clarify the benefit

Translated extension features into clear product messages and offers.

02

Build the campaign language

Created feature-led social advertising with a consistent background palette, visual hierarchy and product emphasis.

03

Make it repeatable

Developed reusable layouts and presentation studies for components, landing pages and additional ad formats.

Result / Project status

A connected creative system for web and social, with distinct product messages and repeatable production assets.

Original social advertisements, extended through component, campaign-format and landing-page portfolio studies.

Selected artifacts

A closer look.

Original ads / campaign-card mockup
Original ads / campaign-card mockup
Components / reusable layout study
Components / reusable layout study
Variations / campaign format study
Variations / campaign format study
Landing / commerce experience study
Landing / commerce experience study

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓