A merger changes more than a logo.
Customers, employees, products, digital touchpoints, and market expectations all needed to align around one credible post-merger experience.
Société Générale · BelRosBank · Transformation
Brand & Digital Transformation
Post-merger change translated into a coherent brand, a modernized digital experience, and a more measurable sales system.
Coordinate brand and operating change.
I led a cross-functional task force and external agencies across positioning, identity implementation, communications, digital experience, and demand-generation activity.
Brand clarity connected to growth.
The portfolio reports improvement in brand tracking, client-portfolio growth, and conversion. External articles document the bank’s website and campaign recognition.
+45%
reported brand-tracking improvement
2.5×
reported YoY client-portfolio growth
4×
reported YoY conversion growth
10 + 3
task-force members and agencies
Evidence
Portfolio record and contemporary coverage.
Outcome figures are attributed to the portfolio; external links document site and campaign recognition.