Société Générale

A connected banking identity

Bank-side research, creative and website delivery across a changing brand.

The task

Keep products, campaigns and digital touchpoints coherent through the BelRosBank to Alfa-Bank transition.

My role

Bank-side competitor and feature research, developer evaluation and selection, delivery oversight, campaign concepts and photography art direction.

Société Générale / print identity
Société Générale / print identity
The work

How it came together.

01

Research the options

Compared competitors and website features, evaluated developers and helped shape the solution.

02

Direct the experience

Oversaw implementation with external developer Novy Site and worked through feedback.

03

Carry the brand into campaigns

Developed product messaging and art-directed photography, brochures, editorial advertising and retail communications.

Result / Project status

The broader digital work recorded 4× year-on-year conversions. Website team recognition: BelRosBank — third place, TIBO 2012; successor Alfa-Bank — first place, Best Bank Website 2013, and second place, TIBO 2014.

Conversions refer to the broader digital work. Website awards are team recognition for the named bank projects.

Selected artifacts

A closer look.

Editorial / magazine spread
Editorial / magazine spread
Print / trifold brochure
Print / trifold brochure
Retail / branch posters
Retail / branch posters
Leaflets / point of sale
Leaflets / point of sale

Selected portfolio material: original creative work alongside labeled portfolio adaptations and format studies.

More ideas. More ways to make them real.

Explore all work ↗Portfolio PDF ↓